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Top 10 start-ups that made India self sustainable

Updated: Mar 5, 2021

In today's environment, when everything has become globalized, it has become hard for Indian start-ups to compete with established foreign brands. Even then, the founders of these companies decided to rise up to the challenge and emerged victorious.

These start-ups (and the success they have received) prove that India is home to some of the best entrepreneurial minds in the world.


Started by Vijay Shekhar Verma in 2010, PayTM has entered nearly every phone and every shop in the country. It's an app that allows you to make cashless payments, pay utility bills and book movie tickets among other things.


A financial stock broking app, Zerodha was started in 2010 by brothers Nithin and Nikhil Kamath. It charges a flat fee for all trading irrespective of the amount invested. This business model disrupted the existing stock broking system where the brokerage would be much higher.


A name that is synonymous with edtech today, Byju's was started in 2011 by Byju Raveendran. As of now, the company is worth Rs. 43,512 crore according to Wikipedia. It offers online education services for classes 1 to 12 and several competitive exams like IIT-JEE.


Founded by Karan Bakshi, Prevueit aims to make a dent in the burgeoning data transfer market. It allows you to share, review and preview your data. It has incredible features like automated time-stamps and its core value is to make your job easier. If your job involves dealing with video, audio and images, this is the place to transfer and review your content.

These startups have scaled rapidly and over these 10 years have created a market capitalization of over $100 billion. With perspective, that’s a cohort that has created economic value comparable to 4% of India’s GDP..


With an established presence in many countries now, Zomato was started by Pankaj Chaddah and Deepinder Goyal in 2008. Since then, they have grown by leaps and bounds and are now dominating the food delivery market.


Razorpay has offered a service that comes as a huge boost for online entrepreneurs. It's a payment gateway service that allows businesses to accept payments online without any hassle. It was founded by IIT Roorkee alumni Shashank Kumar and Harshil Mathur in 2013.


Founded by young entrepreneur Ritesh Agarwal (he's still just 27), Oyo Rooms began by offering budget accomodation services. It was popular in a short time and Agarwal became the second youngest billionaire in 2020.


An e-commerce platform that deals with cosmetics, Nykaa's story is an inspirational one for all aspiring entrepreneurs. It was founded in 2012 by Falguni Nayar when she had crossed the age of 50 and didn't want to quit her job at Kotak. Today, Nayar's Nykaa sells close to 104 products per minute.


A great boost for those who wanted to sell their used cars, Cars24 is an online marketplace that has really picked up pace in the last few years. It was founded in 2015 by Vikram Chopra, Mehul Agrawal, Gajendra Jangid and Ruchit Agarwal. It's really made a name for itself by offering great deals and fair valuation.


Started by Dhaval Shah and Dharmil Sheth in 2014, PharmEasy is one of the few start-ups that has benefitted because of the coronavirus pandemic. The app delivers medicines at discounted rates and even offers diagnostic tests. It's predicted that the company will gain more customers in the coming years as people are slowly opening up to the idea of ordering medicines online.

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